1. Nestlé Toll House Debuts Summer-Ready Dough
Nestlé Toll House introduced two new ready-to-bake doughs perfect for summer gatherings: an Everyday Sugar Cookie Dough in resealable tubs, ideal for fruit pizzas, and a savory-sweet Peanut Butter Chocolate Chip Dough. These easy-to-customize options are a hit for potlucks and BBQs. Read more
2. Benson Boone x Crumbl: Moonbeam Ice Cream Cookie
Pop star Benson Boone teamed up with Crumbl for the limited-edition Moonbeam Ice Cream Cookie, available June 23–28. It features a chilled chocolate base, cookies & cream pieces, and vibrant lemon-blueberry-marshmallow frosting—earning praise as “dreamy” and “cosmic.” Read more
3. Crumbl’s June Flavor Rotation Heats Up
Crumbl’s weekly menu rotation continues into June with a mix of bold summer flavors and returning favorites. Fans are buzzing on TikTok and Reddit with spoilers and flavor voting—evidence of the brand’s intense social engagement. View spoilers
4. Industry Snapshot: Cookies Stay Playful
The June edition of Snack Food & Wholesale Bakery highlights that cookie producers are leaning into fun formats and nostalgic flavors. Perimeter iced/frosted and seasonal cookie trays grew 5–27%, showing continued consumer interest in playful indulgence. Read industry report
5. Super-Sized at Home: Pillsbury “BIG COOKIES”
Pillsbury launched its summer-ready **Big Cookies**—three times larger than their classic line—in Walmart stores. These ready-to-bake treats follow the trend toward bakery-style **oversized indulgences** ideal for sharing. Learn more
6. Keebler’s Limited-Edition “Strong Berry” Cookies
Keebler released the **Superman Strong Berry Fudge Stripes**—a collectible holiday-inspired flavor with mixed-berry fudge stripes—tying into the upcoming Superman movie (premieres July 11). It’s already generating excitement online. Read more
7. Category Snapshot: Edible Dough and Portion Control
The edible cookie dough market is projected to grow ~5.7% annually through 2033. Consumers also continue to favor portion-controlled, indulgent snacks—reflected in both single-serve dough and oversized cookie trends. Market insights