Famous Amos Returns to Original Cookie Recipe
In July 2024, Ferrero’s Famous Amos brand announced a return to its original 50-year-old cookie recipe. This decision came after previous rebranding efforts and the introduction of new flavors failed to boost declining sales. The classic recipe is now offered in a new sealable, stand-up bag, with an increased size from 7 to 9 ounces and a reduced price from $7.99 to $4.99. Since implementing these changes, repeat purchases have increased by 5%, indicating positive consumer response. (The Sun)
Chips Ahoy! Introduces Gluten-Free Cookie
In response to growing consumer demand for gluten-free options, Chips Ahoy! launched a gluten-free cookie in July 2024. The company invested significant effort to ensure the new product closely matches the taste and texture of the original, aiming to cater to consumers with dietary restrictions without compromising on flavor. (The Sun)
Dairy Queen Re-Releases Frosted Animal Cookie Blizzard Treat
Dairy Queen brought back its popular Frosted Animal Cookie Blizzard Treat in July 2024. This fan-favorite flavor features soft-serve blended with frosted animal cookie pieces and pink confetti frosting, appealing to nostalgic customers and new fans alike. (The Sun)